Chrysler "America's Import"_Integrated  Super Bowl Campaign to launch the Chrysler 200, starring musical icon Bob Dylan.

Campaign included an 2::00 halftime TVC, 5-page custom Vanity Fair ad unit, USAToday takeover outer wrap, and extensive social media coverage

Super Bowl AdMeter poll. named it the #3 spot of the game and earned a Cannes Short List accolade. 

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